Your commercial roof is one of the most important assets your business has. It’s the shield that protects everything you’ve worked for—your inventory, your equipment, and the people inside. So when it’s time to invest in a new commercial roofing system, it’s a big decision, and it’s normal to feel overwhelmed by the options.
The truth is, there’s no single “best” roof for every building. The right choice for your facility depends on your specific needs, your budget, and the unique challenges our Wisconsin weather throws at us. Our goal is to cut through the jargon and help you understand the most popular choices so you can make a confident decision for your property.
Start by Asking the Right Questions
Before you can pick the right material, you need a clear picture of what you’re working with. A professional will walk you through these questions, but it helps to think about them ahead of time.
- What’s on your roof right now? The shape of your roof—whether it’s flat or low-sloped, and how many vents or HVAC units it has—plays a big role in choosing a system that’s easy to install and maintain.
- How does your business use the building? A restaurant with grease vents has very different needs than a simple storage warehouse.
- What’s your long-term plan? Are you looking for the most budget-friendly option upfront, or do you want to invest in a roof that will deliver long-term energy savings and durability for decades to come?
- How can you be more energy-efficient? In Wisconsin, a roof gets a true four-season workout. A reflective “cool roof” can save you a bundle on air conditioning in the summer, while good insulation is a must for our winters.
Breaking Down Your Main Commercial Roofing Options
For most commercial buildings with flat or low-sloped roofs, you’ll be looking at single-ply membrane systems. Think of them as giant, heavy-duty sheets that are rolled out to create a seamless, waterproof surface. Here are the three main players in the world of commercial roofing.
EPDM: The Time-Tested Workhorse
EPDM, or ethylene propylene diene monomer, is a type of synthetic rubber roofing membrane that is widely used in commercial construction. This material is composed of a unique blend of ethylene and propylene, which provides it with outstanding weather resistance and longevity.
Often called a “rubber roof,” EPDM has been the go-to choice for commercial buildings for over 40 years. It has a proven track record of being incredibly durable and reliable. Its biggest strength is its flexibility; it can handle Wisconsin’s dramatic temperature swings without becoming brittle and cracking. If you’re looking for a dependable, long-lasting, and cost-effective solution, EPDM is a fantastic choice.
TPO: The Energy-Efficient Champion
TPO is a newer, fast-growing option, and for good reason. It’s a thermoplastic membrane whose seams are heat-welded together, essentially melting them to form one continuous, waterproof sheet. This makes the seams incredibly strong and leak-resistant. TPO is usually brilliant white, so it reflects the sun’s heat, keeping your building cooler and lowering your energy bills. It’s a smart, eco-friendly choice that offers a great blend of performance and efficiency.
PVC: The Heavy-Duty Defender
PVC roofing, or polyvinyl chloride roofing, is a type of single-ply roofing membrane made from thermoplastic materials. It’s designed for low-slope commercial and industrial buildings, offering a lightweight yet durable solution that is easy to install and maintain.
Like TPO, its seams are heat-welded for maximum strength. But PVC’s real claim to fame is its exceptional resistance to punctures, chemicals, and grease. This makes it the perfect choice for buildings that face tougher conditions, like restaurants with kitchen exhaust systems or manufacturing plants. It’s a premium option for when you need maximum durability.
Your Expert in Commercial Roofing in Southeastern Wisconsin
Choosing the right material is a huge step, but the most important day in your roof’s life is the day it’s installed. The skill and attention to detail of the installation crew will determine how well your roof performs and how long it lasts. You’ve got a business to run; let us worry about what’s over your head. The team at Smith Roofing & Exteriors can help you weigh the pros and cons to find the perfect commercial roofing solution for your business and budget. With our expertise and dedication, we ensure your roof is installed to the highest standards. If you’re ready to talk about your Southeastern Wisconsin property, contact us today. We’re here to help.
